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Looking to London: 6 Things You Can Do to Prepare for LAC 2015
LAC 2015 in London is just around the corner! Like us, I’m sure you’re scrambling to finalise all the last minute tasks that go into preparing for a successful conference. To make your life easier,...
View ArticleGoogle to Allow PPC for Social Casino Brands
We’ve got some breaking news that’s going to have a major impact on acquisition for social casino brands! From March, Google is allowing social casino operators to run pay-per-click (PPC) ad campaigns...
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US Gaming Webinar Series: Marketing in a Digital World and More!
Income Access has partnered with iGaming Business and iGaming Business North America to present a two-part webinar series about attaining success in the US gaming market. In a world where digital...
View ArticleTropicana Partners with Ruby Seven Studios – Land-based casinos continue to...
Background Earlier this week, Nevada-based casino giant Tropicana Entertainment announced that they have entered into a collaborative partnership with social gaming studio Ruby Seven Studios to develop...
View ArticleThe 3 C’s of Data Centralization
As a cutting-edge affiliate marketer, you manage and analyse a multitude of channels in order to get your message out to your customers and soon-to-be customers. It can be challenging to track all of...
View ArticleMillennials and iGaming: Connecting a Digital Generation with a Digital Industry
Millennials, millennials, millennials. We hear about them all the time, especially as marketers: who they are, where they are, what they like and – most importantly – how they spend. The iGaming...
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4 Reasons Why Native Advertising Doesn’t Have to be Complicated
People today are more ad-savvy than ever. Not only do many people instinctively avoid clicking on ads, according to multiple eye-tracking studies, people even avoid looking at conventional ads. Thus,...
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Lean & Mean Content Marketing: How to Get Your Strategy in Shape
Meet the marketing poster boy of 2015: content marketing. Engaging content is now the best way to retain and provide value to your current players and clients and also generate new ones. Today’s...
View ArticleChannelling Your Inner Walt Disney: Storytelling & Your Content Marketing...
A Preface… There is nothing more compelling than telling a great story. From Walt Disney cartoons to War & Peace, stories are at the heart of all communities and cultures. It therefore makes sense...
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What you need to know about the future of ad buying
Programmatic buying has existed for several years as a way to bid in real time on targeted ads, but it has evolved quickly to being much more. While traditional media buying can sometimes lead to...
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